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9780500239391
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0500239398
Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by couturiers, as well as from high-end magazines popular during the period. From Paul Iribe, Georges Lepape, and Georges Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and Leon Bakst, these artists inaugurated the alliance between fashion and art, expertly conjuring the atmospheres evoked by the clothing from designers Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others. Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir reveals the rarely seen images that defined a short but magnificent golden age in fashion illustration., The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration.Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and Andre E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others.Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir celebrates the rare and rarely seen images that defined a short but magnificent golden age of fashion illustration.", The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for stencil). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dalì to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age., The 1910s and 1920s witnessed the advent of luxurious catalogs from the great French fashion houses that used the hand-colored stenciling technique known as pochoir. This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of illustration. Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by couturiers, as well as from high-end magazines popular during the period. From Paul Iribe, Georges Lepape, and Georges Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and Leon Bakst, these artists inaugurated the alliance between fashion and art, expertly conjuring the atmospheres evoked by the clothing from designers Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others. Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir reveals the rarely seen images that defined a short but magnificent golden age in fashion illustration.

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